快要成為新娘的你現(xiàn)在可以丟掉傳統(tǒng)的婚紗店來(lái)尋求更簡(jiǎn)單的方式了。Floravere會(huì)為你提供定制婚紗到家門口。Marie Zieger品牌設(shè)計(jì)公司和一個(gè)插畫師攝影師團(tuán)隊(duì)為其設(shè)計(jì)了品牌視覺(jué)識(shí)別，logo設(shè)計(jì)，品牌形象設(shè)計(jì)，視覺(jué)語(yǔ)言。他們的工作也包括一系列包裝設(shè)計(jì)和宣傳印刷品設(shè)計(jì)以及最初的網(wǎng)頁(yè)設(shè)計(jì)。

Brides-to-be, you can ditch the traditional bridal shop experience for something way easier. Floravere will deliver a custom-made wedding gown right to your doorstep. Studio Marie Zieger designed the experience, crafting a logo, brand identity, and visual language with a select group of illustrators and photographers. Their work also includes a wide array of packaging and print items along with the initial web design.

Floravere是一個(gè)婚禮時(shí)尚奢侈品牌，來(lái)自洛杉磯。品牌提供一系列華麗的婚紗，并把他們直接運(yùn)送到客戶家中，而免去了無(wú)止境的預(yù)約和樣品折扣的麻煩。這些裙子出自高級(jí)定制藝術(shù)家之手，是為客戶量身定制的并永不過(guò)時(shí)。

“Floravere is a luxury bridal fashion brand, born in Los Angeles. The brand offers a curated collection of gorgeous wedding gowns and delivers them right to your doorstep—without the hassle of endless appointments and sample sales. Designed and exquisitely crafted by couture artisans, the dresses are custom-made and never off-the-rack.”

Archeress是Floraver的象征。她的箭是一朵精致的象征著年輕戀人的山茶花。根據(jù)古希臘神話， archeress象征著自信，力量和美麗，就像Floraver它本身一樣。清晰而精煉排版風(fēng)格的標(biāo)志設(shè)計(jì)，代表著品牌的高級(jí)定制婚紗系列的簡(jiǎn)單優(yōu)雅。結(jié)合多樣化的排版系統(tǒng)，創(chuàng)造出精致的外觀，這使人想起舊時(shí)的婚禮邀請(qǐng)函。

“The archeress became the emblem of Floravere. Her arrow is a delicate Camellia flower, a symbol for young lovers. Based on ancient Greek goddesses, the archeress embodies confidence, strength & beauty—just like the Floravere bride herself. The distinct, classy logotype typography stands for the simple elegance of the brand’s couture dress collection. In combination with a versatile typographic system, it creates a sophisticated look and is thus reminiscent of old-fashioned wedding invitations.”

Floravere 品牌形象和包裝設(shè)計(jì)看起來(lái)很漂亮，很好地體現(xiàn)了我們對(duì)于特殊場(chǎng)合產(chǎn)生的激動(dòng)感覺(jué)。金箔和經(jīng)典的襯線體增加了精致的元素。插畫用細(xì)致的細(xì)節(jié)體現(xiàn)，強(qiáng)調(diào)品牌在制作客戶婚紗時(shí)的手工工藝。小物件如盒子上的蝴蝶結(jié)使得整體體驗(yàn)更為特別。

Floravere looks classy and beautiful, capturing a bit of that excitement we feel for a special occasion. Gold foil adds an element of refinement along with a classic serif font. Illustrations are finely drawn with exquisite detail, emphasizing the brand’s craftsmanship in creating custom gowns. Small things, like bows around the box, make the experience feel even more special.

包裝設(shè)計(jì)代表著Floravere 品牌優(yōu)雅和輕松的特質(zhì)，復(fù)古插畫中的飛翔，漂浮的物體為品牌增加了輕快的頑皮感，體現(xiàn)了結(jié)婚時(shí)的快樂(lè)心情。

“Representing the chic and effortless character of the Floravere brand, the vintage illustrations of flying, floating and hovering objects add an airy playfulness to the design and capture the joy of getting married.”

尚略廣告，上海品牌形象設(shè)計(jì)公司，上海logo設(shè)計(jì)公司，上海包裝設(shè)計(jì)公司，上海畫冊(cè)設(shè)計(jì)公司，上海網(wǎng)站設(shè)計(jì)公司設(shè)計(jì)部發(fā)布。