尚略廣告,是上海知名品牌策劃設(shè)計(jì)公司,上海logo設(shè)計(jì)公司,上海vi設(shè)計(jì)公司,上海包裝設(shè)計(jì)公司,上海畫冊(cè)設(shè)計(jì)公司, 上海網(wǎng)站設(shè)計(jì)公司,尚略遵從國(guó)際服務(wù)標(biāo)準(zhǔn),可以為客戶提供從品牌策劃,品牌定位、品牌命名,LOGO設(shè)計(jì),VI設(shè)計(jì),包裝設(shè)計(jì),宣傳畫冊(cè)設(shè)計(jì),網(wǎng)站設(shè)計(jì),營(yíng)銷策劃,平面創(chuàng)意廣告設(shè)計(jì)、影視廣告片策劃拍攝、市場(chǎng)推廣等一整套品牌全案策劃服務(wù)。
具體包裝設(shè)計(jì)服務(wù)領(lǐng)域,尚略已在農(nóng)業(yè)農(nóng)產(chǎn)品包裝設(shè)計(jì),茶葉包裝設(shè)計(jì),汽配潤(rùn)滑油包裝設(shè)計(jì),化妝品包裝設(shè)計(jì),食品飲料包裝設(shè)計(jì),快消品包裝設(shè)計(jì),母嬰嬰童包裝設(shè)計(jì),工業(yè)品包裝設(shè)計(jì),藥品包裝設(shè)計(jì)等眾多行業(yè)擁有一定設(shè)計(jì)案例和經(jīng)驗(yàn)積淀,











Moscow factory of processed cheese KARAT and Depot WPF branding agency presented new dairy brand KARAT Сottage. It''''''''s the third bold project within the complex company rebranding project.
莫斯科再制奶酪工廠KARAT和Depot WPF品牌機(jī)構(gòu)推出了新的奶制品品牌KARAT小屋。這是這家公司其復(fù)雜的品牌重塑中第三個(gè)富有冒險(xiǎn)精神的項(xiàng)目。
This new project is the third one in terms of KARATs complex rebranding. Prior to it, we presentedclassic processed cheese range redesign and Violette soft cheese redesign. In 6 months after the rebranding the amount of sales grew by 68%.
這是品牌重塑中第三個(gè)項(xiàng)目,在此之前,我們推出了經(jīng)典再制奶酪系列和紫羅蘭軟奶酪的重新設(shè)計(jì)。品牌重塑之后的六個(gè)月時(shí)間里,銷售量增加了68%。
New range – KARAT Cottage – united such products as cottage cheese, sourcream and butter. "We decided these products are perfect to be united under one brand: all of them are 100% natural, produced following a simple recipe and are offered at an affordable price, says Depot WPFs strategic directorFara Kuchkarov.
KARAT小屋 這個(gè)全新系列融合了如鄉(xiāng)村奶酪,酸奶油和黃油這些產(chǎn)品。Depot WPF的戰(zhàn)略總監(jiān)Fara Kuchkarov. 說道:“我們認(rèn)為這些產(chǎn)品可以完美地聯(lián)合在同一品牌名下,因?yàn)樗鼈冇兄@些共性 - 百分百全天然,配料簡(jiǎn)單,價(jià)格親民。”
The strong and emotionally warm naming (Cottage or a la homemade) mandated how its packaging design would look like. It doesn''''t contain any complicated color schemes and photos, it''''s simple and even naive at some point. Looking at the packaging you understand that this item is produced at a modern factory, but it''''s absolutely simple and natural.
富有強(qiáng)烈溫情色彩的品牌名(如“小屋”和“自制”)對(duì)于包裝設(shè)計(jì)指明了方向。不需要花哨的圖案,只需要簡(jiǎn)單甚至孩子氣一點(diǎn)??匆幌掳b你就知道這件商品是在現(xiàn)代化的工廠里生產(chǎn)出來的,但它絕對(duì)簡(jiǎn)單而且天然。
尚略上海品牌策劃設(shè)計(jì)公司快速導(dǎo)航: